It started, like most things, on Facebook. Jillian Mercado, a 26-year-old fashion blogger with a condition called spastic muscular dystrophy, spotted a casting call for models on Diesel’s Facebook page and decided to throw her hat in the ring. Cut to 2014 and Mercado is not only the face of the spring/summer ad campaign, but also the designer brand’s first model in a wheelchair.
Diesel has a history of seeking out the kind of extraordinary beauty that challenges stereotypes within the fashion industry. In August the company took to Tumblr to scout “real-looking” models — including a plus-size female graffiti artist with pink hair, a 65-year-old former fashion editor, and a female former Olympic swimmer who made a career out of posing as a male model.
At a time when clothing retailers like Abercrombie & Fitch and Lululemon appear to believe in the value of only a few body types, Mercado’s arrival in front of the camera is a welcome game changer.
Modeling – What a great word! But just what does it mean?! Everyone will have their own definition, idea, and perception of what modeling is or what they believe it to be, however, I simplify it to really one concept. Communication. Pure and simple. As a photographer, my goal when behind the camera is to capture an image that “speaks” to me and ultimately to an audience. For a model, his/her goal is the same – to express oneself in a way that has an effect upon the viewer. The model communicates to the viewer with body language and facial expressions. So I have 3.5 secrets that you can use to enhance your current modeling skills!